From a 4x entrepreneur who's helped launch multiple 7 and 8-figure brands and businesses, rebranded a multi-national non-profit and even ran the digital arm of a notable US presidential campaign comes a battle-tested template for crafting your founder story.

This isn't another fluffy branding guide – it's a precise framework developed through decades of launching successful consumer products, advising VC-backed startups, and crafting narratives that convert.

What You'll Get:

• A step-by-step template that turns your journey into a compelling founder story
• Clear instructions that eliminate writer's block
• A real-world example deconstructed to show exactly why it works
• Insider tips on what resonates with modern consumers

Why Trust This Framework?

I've spent 20+ years in the trenches of brand building, from scaling e-commerce companies to $30M+ in revenue to leading digital strategy for a presidential campaign. I've sold two companies, advised dozens more, and seen firsthand what separates stories that connect from those that fall flat.

This isn't theory – it's a practical tool refined through working with real founders, real brands, and generating real results.

The same framework has helped my employers land press coverage, connect with customers, and build loyal followings.

Perfect For:

• DTC brand founders
• Supplement/wellness companies
• E-commerce entrepreneurs
• SASS and Hardware Founders
• Anyone who needs to tell their founder story but doesn't know where to start

Skip the $5,000 brand consultant. Get the framework that works for less than the cost of lunch.

Download now and have your founder story drafted in the next 30 minutes.

Why You Need a Founder Story (And Why It's Costing You Money Not to Have One)

After working with dozens and dozens of founders, I've noticed a pattern: The brands that struggle to scale almost always lack a compelling founder story. Here's what that's really costing you:

Immediate Costs:

• Higher customer acquisition costs because your ads lack emotional resonance
• Lost sales from website visitors who don't understand your "why"
• Wasted money on marketing that doesn't convert because it lacks consistency
• Missed PR opportunities because journalists can't quickly grasp your narrative
• Lower conversion rates across all channels due to weak emotional connection

Long-term Damages:

• Difficulty raising capital (investors fund stories, not just products)
• Weak customer loyalty (people stick with brands they connect with)
• Price sensitivity (without a story, you're just selling commodities)
• Team misalignment (your story guides everything from product development to customer service)
• Missed partnership opportunities (strong stories attract strong allies)

I've seen founders spend:

• $100,000+ on agencies to develop what could have been done in-house, quickly!
• Months rewriting website copy because they lacked a core narrative
• Thousands on ads that didn't convert because they missed the emotional mark
• Years trying to build customer loyalty without a foundation to build upon

The Real Cost:

The biggest cost isn't what you spend - it's the revenue you never earn. In my experience working with brands from $1M to $30M+, a weak founder story typically leaves 20-30% of potential revenue on the table.

Your founder story isn't just nice to have - it's the foundation everything else builds upon. It's the difference between:

• Being a commodity vs. being a category leader
• Competing on price vs. commanding premium rates
• Chasing customers vs. attracting loyal fans
• Struggling for press vs. having media seek you out
• Fighting for partnerships vs. having partners pursue you

This guide gives you the exact framework I've used to help brands go from startup to category leaders.

It's the same process that's helped my employers and clients land major press, secure partnerships, and build loyal customer bases.

Don't wait until you've wasted thousands on marketing that doesn't work. Get your story right from the start.

Why Am I Doing This? (And Why It's Only $9)

Okay. I get it. It's the elephant in the room. Why is someone with this much experience taking time to write 2000 words on this Gumroad page for $9. Here's the deal. At this stage in my career, I typically charge $500+ per hour for consulting, and my retained clients pay significantly more. So why am I offering this guide for less than the cost of lunch?

Three reasons:

1. Pattern Recognition: After two successful exits, advising dozens of VC-backed startups, and helping scale multiple brands to 7-8 figures, I've noticed something frustrating: Founders keep making the same expensive mistakes with their founder stories. I'm tired of seeing good products fail because their story didn't connect. This guide is my way of solving that problem at scale.
2. Giving Back to the Ecosystem: When I was building my first company in the early 2000s, I would have killed for straightforward, no-BS guidance from someone who'd actually done it. The entrepreneurship world gave me everything I have - from my exits to my role leading digital strategy for a presidential campaign. This is my way of paying it forward.
3. The 80/20 Rule: While my consulting covers complex, customized strategies, I've realized that 80% of founders just need the core fundamentals done right. This guide gives you the essential 20% that delivers 80% of the results. You don't need to pay thousands of dollars to get your founder story right - you just need the right framework.

Think of this as my "gateway drug" to better entrepreneurship. Use this framework, craft your story, and if you need more help, you'll know where to find me. But honestly? Most founders will get everything they need from this guide alone.

I could package this as a $997 course or keep it exclusive to my high-paying clients. Instead, I'm making it accessible to every founder who's serious about building a real brand. Because sometimes the best way to build long-term relationships is to provide massive value upfront.

Take the framework. Use it. Prove me right.